Some Branding Mistakes You Should Avoid

Using the internet to market yourself is easy, cheap and effective - but even the best online identities are not with out their flaws. Building an online identity is essential if you want your personal branding initiatives to pay off. Here's a breakdown of common personal branding mistakes:

1). Inconsistency
Many name and image variations.
No brand identity standards.
More than one spokesman resulting in erratic engagement style.

2). Diluting Your Personal Branding
Straying from the point.
Sending ambiguous messages.
Using too many communication platforms.

3). Getting Walked Over By Competition
Not being aware of one's online reputation.
Having others own your personal identity and the SERPs for your name.
Spending more time taking cheap shots at competitors rather than progressing online.

4). Repetition and Irritating Messages
Over eager communication, especially common over Facebook and Twitter.
Repeating the same information in a 'cheerleading' style to an ever-irritated audience.
Offering no value in communications.
Coming across as self-serving.

5). Personal Identity Stagnation
Not being responsive to an attentive audience.
Letting one's blog and social media profiles gather dust soon after creation.
Rehashing the same themed content over and over.
Not evolving into new territory with the crowd.

So, now that you know - avoid these personal branding mistakes at all costs when you are trying to establish an online presence. They may seem simple, but the above are all very easy mistakes to make. Maintaining a sense of professionalism is the key to success and each move you make should be based on this thought.

Good Luck!

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